Main objectives: The participants will acquire the basic knowledge and skills to be able to create a webpage and an online store for their businesses. They will become acquainted with the main topics related to website and sales page construction by using pre-built sales site templates and payment systems; and with the basic concepts and elements of a company homepage and plugins as part of an online sales tool. Participants will also learn about making videos for the web with pre-built software.
Expected outcomes / results: At the end of the module, participants will be able to understand the basic principles of selling online and be able to create an online store, a webpage, and videos for their businesses.
Key words: digital sales, digital economy, webpage, sales site, online store, smart devices, payment systems, videos, VideoScribe, Stupeflix, YouTube, domain, hosting, WordPress, Shopify, PayPal.
Duration: Approximately 2,5 hours
Introduction: The E-Sales module provides a brief but rather practical overview of the main tools and techniques for business start-up to improve their online performance and presentation. The module provides a simple step-by-step guide on how to develop a company website, create an online shop and utilize various online tools to boost the e-sales of small companies. The module contains a lot of pictures and straightforward tutorials.
Main objectives: To introduce to participant’s practical tools and exercises when preparing a business strategy for their business.
Expected outcomes / results: Participants will be able to write a short business plan using business canvas. Participants will be able to identify their core businesses and products using analysis such as USP, Pestle and SWOT. Participants know the main topics regarding export and how to prepare for exporting their goods and services.
Key words / terms: Products, business plan, business canvas, PESTLE, SWOT, USP,
Duration: approximately 2 hours.
Introduction: In this module, participants will learn how to define their businesses, how to find their Unique Selling Proposition, and how to use Pestle and SWOT analysis. Participants will learn how to use Business canvas as a way to define their products, markets, target groups, costs and income and will have prepared a business canvas at the end of the module.
Main objectives: To introduce learners to the basics of finance for small businesses. The module includes various topics that aim to improve your knowledge and basic skills in the field of finance and basic business planning. In addition, the module will introduce you to some of the main sources of funding that are available to small business owners – either from private or public sources. Learners could also find out more about the main parts and the basics of how to write a grant application. At the end of the lesson, we will showcase some best practices of successful small businesses that were collected in the frame of project FREE.
Expected outcomes / results: At the end of the module, learners will be able to understand the basic terms and principle of financing for small businesses and how to exploit the various funding opportunities that are available from both public and private sources. At the end of the module, participants will be acquainted with some existing businesses that were established by women. Learners will also become aware of the most popular and novel funding platforms – crowdfunding.
Key words / terms: finance, small businesses, financial plan, key performance indicators, bookkeeping, crowdfunding, preparation, loan, donations, grants, loans, bartering, trading, financial policies, European funds, private investors, business angels, equity sharing, venture capitals, project proposal, summary, timetable, budget, personnel, donor;
Duration: approximately 2 hours
Main objectives: To equip women thinking of starting up in business or developing their rural businesses with basic skills and knowledge about marketing concepts and how to use Social Media effectively to develop their businesses.
Expected outcomes / results: At the end of the module, learners will be able to understand the basic principles of effective marketing for a small business and how to use various Social Media tools to develop their businesses.
Key words/terms: marketing; social media; online marketing; Facebook; Linkedin; Twitter; blogs; strategy; growth hacking
Duration: Approximately 2 hours
Introduction: The Marketing and Social Media e-learning module for FREE presents basic concepts of marketing and focuses on introducing marketing online using Social Media for small businesses to achieve business development, growth and success.
Main objectives: to introduce to the concept of New Product Development and its importance in company’s management process; to present the stages of New Product Development and guide in using them practically; to introduce to product lifecycle in order that trainees will keep managing the product after launching it.
Expected outcomes/results: by completing this course, trainees will learn how to transform a market opportunity into a product available for sale; they will know what product “experiences” when it finally reaches the market.
Key words/terms: product development process, product development stages, product strategy, SWOT analysis, target market, customer, product development cycle, product lifecycle.
Duration: approximately 1.5 hours.